Michelin is considering accelerating American investments to counter the threat of US tariffs as the French tyremaker warns it is no longer economically viable for it to export from Europe.
Florent Menegaux, chief executive, told the Financial Times the company could “reorganise its priorities” to bolster capacity in its US factories should President Donald Trump impose import duties on its chief trading partners.
“When we look at our global investment plan . . . we may have to advance the date for projects in the US and slow down projects elsewhere,” he said.
Menegaux’s comments come as European businesses brace for a potential trade war with the US, with Trump aggressively pursuing protectionist policies since his return to the White House.
Rising trade frictions risk upending industrial companies such as Michelin that depend on global supply chains to source raw materials and sell into markets worldwide.
The group has 35 factories across the US and Canada to supply local markets but it sources rubber and parts for its manufacturing divisions from around the world.
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