Sustainability speeds ahead with latest Firestone Firehawk tire

NASHVILLE- -Bridgestone Americas Inc's pursuit of more sustainable is pickingup speed with the Firestone Firehawk race tires designed for this year's running of the Indianapolis 500.

This year, the Nashille-based tire maker will produce more than 5,000 Firestone Firehawk IndyCar racing tires that incorporate two monomers-bio-styrene and butadiene- sourced from waste residue of palm oil processing. Both have been certified by the International Sustainability and Carbon Certification (ISCC) for supply chain transparency and traceability.

As much as this marks another step forward in Bridgestone's sustainability journey, the incorporation of the two monomers alows Bridgestone to prove that achieving greater sustainability woAs much as this marks another step forward in Bridgestone's sustainability journey, the incorporation of the two monomers alows Bridgestone to prove that achieving greater sustainability won't come at the expense of performance.n't come at the expense of performance.

"The demands of racing also offer the ultimate challenge for our innovation," Cara Krstolic, Bridgestone Americas' executive director of race tire engineering and production, said in a news release. "In proving the same premium performance can be delivered at this level through more sustainable materials and technologies, we can work to extend these efforts beyond motorsports into solutions being designed for the future of mobility."